Groupe Reunimer
Groupe Reunimer, a dominant force in the maritime and fishing industry, sought to elevate their digital presence to match the scale and sophistication of their physical operations. As a thriving holding group with six distinct subsidiaries (including MSF, Ocean Farmers, and RPA), their ambition was to unify these brands under a single, premium digital umbrella while preserving the unique identity of each entity. The Catalyst for Change: To maintain their competitive edge and prepare for exponential growth, the business required a transition to an enterprise-grade infrastructure. They wanted to proactively embrace the highest European data privacy standards (EDPB guidelines) and ensure their digital footprint was built for maximum SEO discoverability and lightning-fast performance.
We partnered with Groupe Reunimer to design and deploy a bespoke, high-performance Headless ecosystem. Our role extended beyond development; we acted as their embedded technical leadership to orchestrate a seamless digital transformation.
DELIVERING STRATEGIC VISION
Embedded CTO Services & Cross-Functional Synergy:
We embedded ourselves as their strategic technical partner, creating a unified bridge between their internal departments and external creative agencies. By orchestrating these workflows, we significantly accelerated Turnaround Times (TAT) and provided the founders with complete peace of mind regarding technical execution.
Autonomous HR & Dynamic Routing:
We deployed a sophisticated, self-hosted Strapi 5 instance on Google Cloud. Through highly customized Role-Based Access Control (RBAC), we created dedicated, secure environments for each subsidiary. This empowers regional HR managers with total independence over their talent acquisition. To optimise the experience, we engineered dynamic routing flows that automatically direct candidate applications to the precise subsidiary's HR personnel, creating a highly efficient corporate workflow.
Zero-JS for Ultimate Performance & Privacy:
We utilised Astro 5.0 for the frontend architecture. By serving pure HTML and adopting an 'Islands Architecture' (only hydrating JavaScript when strictly necessary), we achieved industry-leading PageSpeed Insights results. This approach also ensured native, elegant alignment with the strictest 'Zero-JS-before-consent' privacy frameworks, demonstrating a proactive commitment to user data protection.
Modular Brand Architecture:
We developed a centralised design system using Tailwind CSS. This sophisticated UI architecture allowed all six subsidiaries to share robust core components while distinctly expressing their individual brand colour palettes and visual identities, ensuring both rapid scalability and visual cohesion.
USER EXPERIENCE (UX) & DESIGN FOCUS
A corporate holding site must instil absolute trust while delivering a premium, modern edge. We transformed sophisticated desktop designs into a highly fluid, cinematic web experience. We integrated GSAP (GreenSock) to deliver elegant parallax scrolling, smooth typography reveals, and SVG-based data visualisations that perform flawlessly across all devices. Furthermore, we utilised Astro's native View Transitions API to create a seamless, app-like navigation journey between the flagship group site and the subsidiary pages. To guarantee a flawless multi-device experience, our engineering team proactively extrapolated the design language to build highly intuitive, fully responsive mobile touchpoints for both investors and job applicants.
THE IMPACT (THE TRANSFORMATION)
Accelerated Digital Velocity (TAT)
By acting as an embedded technical partner and streamlining cross-departmental collaboration, we dramatically increased the speed and efficiency of the client's digital delivery cycles.
Enterprise-Grade Corporate Agility
We successfully delivered a unified, highly scalable digital ecosystem that seamlessly houses seven brands under one roof, providing a robust foundation for future acquisitions or brand launches.
Optimised Talent Acquisition
The bespoke Headless Content Hub and dynamic application routing empowered regional HR teams to manage their recruitment pipelines with unprecedented autonomy and precision.
Proactive Compliance & Performance
Achieved native alignment with the latest EDPB guidelines through a beautifully architected consent workflow, whilst delivering exceptional, top-tier PageSpeed Insights scores.
ENGINEERING NOTE: "DOMAIN-DRIVEN MORPHABILITY" & AI-READINESS
To support the client's dynamic corporate structure, we engineered a custom architectural pattern we call "Morphability." We structured the Astro repository using strict Domain-Driven Design (e.g., /src/modules/ocean-farmers/). Each subsidiary acts as an isolated 'Capsule' containing its own scoped logic, content, and styles. If the group decides to launch a subsidiary as a fully independent platform in the future, we can extract that capsule into a standalone repository in under four hours. Additionally, we built the ecosystem to be strictly AI-Native. We engineered dynamic API endpoints that automatically generate structured /llms.txt files directly from the CMS. This ensures that modern AI search agents (like Perplexity or OpenAI Search) can flawlessly crawl, understand, and recommend the group's corporate structure and open job roles to top talent worldwide, keeping Reunimer at the absolute forefront of digital innovation.
Tech stack
FRONTEND
- • Flutter
- • iOS & Android
BACKEND & CMS
- • Node.js
- • Strapi 5
- • PostgreSQL
INFRASTRUCTURE
- • Google Cloud Platform
- • Railway
THIRD PARTY
- • Vimeo Pro
- • SumUp API
- • Webhooks
